In order to have aesthetic clarity in a visual, it is important to pay attention to the way in which one groups each element- Krause. By grouping certain elements together one can relieve any confusion the viewer may have and also can portray a specific message.
The purpose of my work was to practice using different shapes, sizes, and colors in order to demonstrate very different messages by the way I grouped each element. The design techniques that we demonstrated included unity, celebration, isolation, escape, intimidation, logic, and anarchy.
The first design I demonstrated was unity. I decided to take my chosen shape which was hearts and put them in a circle. When thinking of unity what comes to mind is togetherness, which is why I thought a circle would display this best.
The second design that I demonstrated was celebration. Again using hearts as my shape, I made them each a different color then put them in order according to the rainbow colors. When I think of a celebration I think of happy, cheerful, bright colors. Then I decided to group these hearts in the form of an actual rainbow. Rainbows are unique and when people see them in the sky they always acknowledge them. This is what a celebration is as well. A celebration occurs when something unique and extraordinary happens.
The third design demonstrated was isolation. Isolation refers to something that is excluded from the rest of a group. When something is left alone feeling rejected they are also experiencing isolation. I decided to make an equal group of hearts that all aligned together. In order to emphasis isolation I displayed a different color heart far away from the rest of the group that were all the same.
The fourth design demonstrated was escape. I decided to barricade an area of the background with one opening. This opening represents an escape. I also chose to use more arrows directing the lonely heart to this opening in order for it to escape from all the other arrows.
The fifth design demonstrated was intimidation. I feel as though it is universal to think something is intimidating that there are multiple of. Also something that is dark, and big resemble something to be intimated of. This is why I used my object of a face to be small and light in one direction, and in the other direction I have numerous big, dark faces.
The sixth design demonstrated was anarchy. When looking up the definition of anarchy I found that it is chaos, confusion and disorder. I took a simple shape such as a heart and decided to sporadically place each element. This utilizes what we previously learned, The Principle of Unequal Spacing. Each element is not related in spacing to each other or the edges of the background.
The seventh design demonstrated was logic. Logic is something that makes sense and has a sense of order. Using my heart shapes I decided to display order by decreasing each size of heart. It is logical that after we notice the trend of hearts getting smaller, that this will only continue.
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