Clarity
The literal, stylistic and thematic messages of my pieces are clearly and efficiently presented. Each element created is working towards its goal of visually representing the word. Looking at my elements created I don't think anyone would misinterpret the piece's message because the visuals used clearly represent the word. However, I do think anyone viewing my work would have their own thoughts/ideas of how to create a visual that represents the words. The only image that I think could possibly be fighting for attention would the word pillow with the sleeping baby. The image of a sleeping baby could represent many different things to people such as innocence, peace, love, defenseless therefore the word pillow only could be fighting with other peoples ideas of the message. I think my creations are all pretty simple and have a great impact on an audience concerning the message, theme and concept.
Audience
The target audience for this piece would be college students and teachers because they are the audience that is viewing my work. The primary audience would be college students because we all view each others blogs in order to learn about new/different ideas. I think the visual tastes of this demographic segment would be creativity because everyone has very different ideas about how to create an assignment therefore viewing everyones diverse work keeps students very intrigued and continuously learning new things. The tone should appear very young, carefree, spontaneous, and exciting in order for the concepts to be well-received by this audience. I think this audience will respond best to short and concise lingo. If there is a passage that is too long the chances are they won't fully read it. Stating the main points simply, maybe even in bullets, would probably be best. In my opinion I think this audience would prefer fun, bright colors to catch their attention. The concept of this piece does not talk down to the target audience. It does not fly over their heads because each image and word is very simple and only further emphasizes the meaning. These words are all very applicable to my audience. For example the word lightly could speak to the audience saying to relax and don't stress out; pillow- get a good night sleep; atom- speak to them about their chemistry class etc... My designs stand out from what the audience has already seen because they are all very unique. When students view each others work, everyone has different designs because it is all individual work based off of the same assignment. If this piece were a person they would be very different and creative, offering a lot for the audience to learn from.
Purpose
Kraus says that when it comes to typographical conveyance the use of visual media is to convey a meaning or mood from the obserserved to the observer. The purpose of this piece was to create a design that represents the meaning of a word. It is not intended to try to sell a product. The purpose is to inform the viewers because each design only further exemplifies the words meaning to the viewers. The purpose is not to persuade because the images are not trying to change the viewers ideas/opinions just simply give them new insight into the different ways that I decided to design my images. I have discussed the purpose of this assignment with Dr. Estes during class to make sure I was on the right track. The purpose has been adequately narrowed so that is can be given as much attention as possible.
Monday, April 18, 2011
Typographical Conveyance
"The conveyances that reach us through what we see are capable of nothing less than shaping the way we perceive, feel about, view and react to our entire sphere of reality" -Krause
The purpose of this activity was to create our own typographical conveyance using a list of given words.
The first word I had was shred. I decided to use a a font with an added texture. The texture used creates a separated appearance within the white font. This makes each letter look like it has been shredded.
The purpose of this activity was to create our own typographical conveyance using a list of given words.
The next word I had was lightly. Something light is always very delicate and sheer therefore I decided to use a script font as a light yellow color. I decreased the opacity as well added a blur around the outlining of the font.
In order to convey the word atom I Googled an image of it. I then decided to use a circle of an atom as the O in the word "atom". I created each circle with the shape tool and then colored in each shape red.
When thinking of the word brick I think of something strong, and thick. I created a rectangle shape on the top and bottom of this image to make to word brick appear like it is between an actual brick. The font I used appears very strong and bold and I think the color black further emphasizes the strength of the word.
For the word pillow I decided to find an image of a sleeping baby because they are the most delicate representations for this word that I could think of. Using a slightly italicized font and placing the word underneath the baby's head emphasizes the softness of the word.
For the last word XXL I decided to create something growing in largeness by taking the word and increasing the size in order left to right. I liked the font I used because there is an outer shadow that helps show viewers the growth in size.
Overall I am very happy with my final creations. I think that each image I created accurately represents the words. I liked this assignment a lot because it made me have to think how else can I represent a word through a visual representation.
Monday, April 11, 2011
CAP: Connotation, Attributes, Placement
Connotation
The visual styles of my work all seem to tie in with the theme I meant to convey. For example for my legibility post I believe the font and color I chose to use accurately display the theme of a wedding. The font is a script therefore it appears very delicate and mystical which clearly demonstrates a wedding as well as the color white that I chose. When taking a broader look at my entire blog as a whole I would have to say that every sub-component within the element work toward the same goal. The elements meaning each post that I create and yes every component within each post work toward answering 4 specific reflective questions. Each post that I create answers what the purpose of my work was, the design techniques demonstrated, how my work has evolved from one version to the next, and my personal thoughts about the quality of my work. When looking at my post called emotional design I don't think that the theme of love is projected in a way that could be seen as too specific or overly broad. I think that the colors I used of blue and pink clearly demonstrate a male and female. I also believe the object of two keys intertwining makes it apparent that the two objects want to be together, also demonstrating love. Although I believe this theme is projected very well, I do think it would be helpful to show this element to others in order to find out if they perceive it the same way as I do. Lastly I believe my post of Gestalt principles clearly demonstrates the theme of closure. The two shapes that I used make the full object appear as if the white space in the middle is being confined by closure.
Attributes
Overall, I am pleased with the visual weight, structure, color, and presentational style of my posts. For example, my icon post that I created conveys its message clearly and in a manner that is aesthetically appropriate for its purpose. When looking at the icon I created from different basic shapes it is very apparent that it is supposed to represent a telephone. For my post called legibility and text safe areas I think the only thing that should be fixed is possibly increasing the drop shadow on the text. You can read the font but I think increasing the drop shadow some more would make the element stand out a little more clearly. For my emotional design post I tried using different tools in order to make the keys look like metal. Adding the texture of mosaic tiles definitely helped but maybe taking another look at other textures would help add a "roughened up" look to better establish the elements aesthetic integrity. This element does have a backdrop which is black and I think this really makes the keys stand out clearly. The bright colors of the keys have a great contrast with the black background. For the color echo assignment I think the color scheme of the element fits very well with the scheme of the larger layout. I ensured this by using the paint bucket tool to select the exact color from the element of the eyeshadow in order to use this color for the background. Using the same exact colors from an element in the background creates a very unified look. I think this element could be presented to a wide variety of media because it is simple enough that it could be changed in size. The typography used is very legible. I believe that for each assignment the look and feel of the type connect with the overall message. I spent a lot of time making sure I chose fonts that accurately represented the message I wanted convey as well as using appropriate colors to further support the message.
Placement
When viewing all of my assignments posted I don't think I really concentrated on the placement of the elements all that well. A lot of times I would just type and insert the image and sometimes it would look great and then other times I would have a lot of difficulties getting the images to go exactly where I'd want them to go.
For the emotional design assignment I believe the component of the keys have the starring role. I ensured that this would be the case by changing what I originally had for this assignment. I made the images much larger to take priority in this poster. They keys should definitely call attention to itself because they are what the viewers ultimately have to look at in order to perceive the theme of love. I payed a great deal of attention to the placement/alignment of each element in this assignment. I made sure the backdrop of the keys was the starting point to wear the text on the bottom began. I also made sure the main title was clearly aligned with the text. For this assignment I did not conform to a flush left, flush right, or centered alignment. I think the element used does not need to be further cropped, sized, or rotated. I played around with different sizes and rotations and I feel that the way I have designed it allows for the element to appear the priority for the entire poster.
For my hue and saturation post I do not think that the three different images should have been grouped. I like the way I have them separated with some text in between. Having text in between allowed me to briefly explain the differences of each image from one another.
I can notice an increase in creativity by the new knowledge I have gained from all the techniques we have learned. I am really enjoying all of the assignments we have done this far!
The visual styles of my work all seem to tie in with the theme I meant to convey. For example for my legibility post I believe the font and color I chose to use accurately display the theme of a wedding. The font is a script therefore it appears very delicate and mystical which clearly demonstrates a wedding as well as the color white that I chose. When taking a broader look at my entire blog as a whole I would have to say that every sub-component within the element work toward the same goal. The elements meaning each post that I create and yes every component within each post work toward answering 4 specific reflective questions. Each post that I create answers what the purpose of my work was, the design techniques demonstrated, how my work has evolved from one version to the next, and my personal thoughts about the quality of my work. When looking at my post called emotional design I don't think that the theme of love is projected in a way that could be seen as too specific or overly broad. I think that the colors I used of blue and pink clearly demonstrate a male and female. I also believe the object of two keys intertwining makes it apparent that the two objects want to be together, also demonstrating love. Although I believe this theme is projected very well, I do think it would be helpful to show this element to others in order to find out if they perceive it the same way as I do. Lastly I believe my post of Gestalt principles clearly demonstrates the theme of closure. The two shapes that I used make the full object appear as if the white space in the middle is being confined by closure.
Attributes
Overall, I am pleased with the visual weight, structure, color, and presentational style of my posts. For example, my icon post that I created conveys its message clearly and in a manner that is aesthetically appropriate for its purpose. When looking at the icon I created from different basic shapes it is very apparent that it is supposed to represent a telephone. For my post called legibility and text safe areas I think the only thing that should be fixed is possibly increasing the drop shadow on the text. You can read the font but I think increasing the drop shadow some more would make the element stand out a little more clearly. For my emotional design post I tried using different tools in order to make the keys look like metal. Adding the texture of mosaic tiles definitely helped but maybe taking another look at other textures would help add a "roughened up" look to better establish the elements aesthetic integrity. This element does have a backdrop which is black and I think this really makes the keys stand out clearly. The bright colors of the keys have a great contrast with the black background. For the color echo assignment I think the color scheme of the element fits very well with the scheme of the larger layout. I ensured this by using the paint bucket tool to select the exact color from the element of the eyeshadow in order to use this color for the background. Using the same exact colors from an element in the background creates a very unified look. I think this element could be presented to a wide variety of media because it is simple enough that it could be changed in size. The typography used is very legible. I believe that for each assignment the look and feel of the type connect with the overall message. I spent a lot of time making sure I chose fonts that accurately represented the message I wanted convey as well as using appropriate colors to further support the message.
Placement
When viewing all of my assignments posted I don't think I really concentrated on the placement of the elements all that well. A lot of times I would just type and insert the image and sometimes it would look great and then other times I would have a lot of difficulties getting the images to go exactly where I'd want them to go.
For the emotional design assignment I believe the component of the keys have the starring role. I ensured that this would be the case by changing what I originally had for this assignment. I made the images much larger to take priority in this poster. They keys should definitely call attention to itself because they are what the viewers ultimately have to look at in order to perceive the theme of love. I payed a great deal of attention to the placement/alignment of each element in this assignment. I made sure the backdrop of the keys was the starting point to wear the text on the bottom began. I also made sure the main title was clearly aligned with the text. For this assignment I did not conform to a flush left, flush right, or centered alignment. I think the element used does not need to be further cropped, sized, or rotated. I played around with different sizes and rotations and I feel that the way I have designed it allows for the element to appear the priority for the entire poster.
For my hue and saturation post I do not think that the three different images should have been grouped. I like the way I have them separated with some text in between. Having text in between allowed me to briefly explain the differences of each image from one another.
I can notice an increase in creativity by the new knowledge I have gained from all the techniques we have learned. I am really enjoying all of the assignments we have done this far!
Sunday, April 10, 2011
Combining Fonts and Images
The purpose of this assignment was to look for a font to use for a companies name that visually connects with the icon being used. I chose to create a logo for a flower company. This flower companys name was Bloom Avenue. I decided to use a font that was script because it appears very delicate just like a flower. I then decided to incorporate an actual flower pedal to have an attractive looking logo. I used photoshop in order to get the image of the flower pedal alone. I used the marque tool to select only this flower pedal. I also cut a circle in the middle of the flower pedal so that I could have the double o from the word bloom appear through the flower. I then increased the hue of the flower to highlight some purple and green. Lastly I decided to make the font the same purple from the flower to have a constant flow of colors. I think this combination of fonts and images looks great. Not only do the colors and font look great together but the image accents the name of the company.
Word Portraits
"Every front conveys a different voice when it speaks through the visual languages of print and electronic media. A font's voice could be authoritative, vigorous, poetic, urban, mechanical or earthy- depending on the design of the font and the perceptions of the viewer." -Krause
The purpose of this assignment was to choose fonts and colors that best amplify the words meaning. The first font I chose was Gill Sans Ultra Bold. I used this font to emphasize the word Anger because it is a very thick and bulky font. I decided the colors red and black would best amplify this emotion. The second font I used was Lucida Handwriting to resemble the word sexy. I also chose the colors pink and black. I felt that this combination of colors and font emphasizes sexy very well. When I think of something sexy it would be very flowy, flirty, and fun. I believe I was successful in my work because without reading the word, I feel the emotions are very apparent by the fonts chosen.
For the next portion of this assignment we had to choose fonts that contradicted the emotion/word. I first chose the font Braggadocio to contradict the word Shy. This font is very bold, and large therefore it clearly does not resemble something that would be shy. I also used bright colors because they do not resemble something shy. The second font I chose was Curlz MT to inaccurately represent the word depressing. I also used bright colors because something depressing is usually dull and dark not colorful. I thought this font is very happy, and fun therefore it does not represent something depressing very well. I believe I was successful in my work because the fonts clearly do not accurately represent the words.
Wednesday, April 6, 2011
Emotional Design
The purpose of this activity was to design a poster that incorporated an emotional design technique while still applying techniques learned earlier in the semester. First Michelle and I chose our target audience to be college aged girls or guys. We chose an everyday object to incorporate into our poster that we would ourselves manipulate in order to apply an emotional appeal. The object we chose was a key. We also decided a slogan would be best in order to properly convey the message that we intended.
The first picture below shows the image we received inspiration from.
We decided to apply the emotional technique of LOVE. We thought in order to portray love to an audience there must be two figures that are somehow in contact with one another. We decided to duplicate our key and color one blue and one pink in order to reach our male/female audience. We used the erase tool in order to make the hearts hollow. We added an outer glow as well as added the texture mosaic tiles to make the keys look more like metal. We applied a feature called twirl to both of our images through photoshop and then also used a puppet warp tool in order to freely pull any section of the keys where we wanted them to bend. This enabled us to create the feeling of love by showing how the two images needed to be close in contact with each other. It looks as if though the blue key is holding the pink key and we did this by using the marque tool to delete a section of the pink key so it looked like it was between the blue keys touch.
The first picture below shows the image we received inspiration from.
We decided to make our poster unique by creating our own object. I went into powerpoint and made a key by using 3 heart shapes and lines.
We decided to apply the emotional technique of LOVE. We thought in order to portray love to an audience there must be two figures that are somehow in contact with one another. We decided to duplicate our key and color one blue and one pink in order to reach our male/female audience. We used the erase tool in order to make the hearts hollow. We added an outer glow as well as added the texture mosaic tiles to make the keys look more like metal. We applied a feature called twirl to both of our images through photoshop and then also used a puppet warp tool in order to freely pull any section of the keys where we wanted them to bend. This enabled us to create the feeling of love by showing how the two images needed to be close in contact with each other. It looks as if though the blue key is holding the pink key and we did this by using the marque tool to delete a section of the pink key so it looked like it was between the blue keys touch.
Our final poster is the image above. I think that the keys demonstrate the emotion of love very well by being wrapped around each other as well as glowing. I decided to look back to past chapters in order to utilize grouping, alignment, color, and golden section to the best of my ability. I thought the colors are a great contrast because the blue and pink stand out against the black section. I also like the blur around the black section because without it, it appeared too sharp. The size of the black section utilizes the golden section because it is not half way down the entire poster. I think the composition looks great because the sideways logo provides a clear horizontal and vertical alignment. I made sure the text at the bottom began right where the logo began so that there was a straight vertical line.
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