Emotional Design

The purpose of this activity was to design a poster that incorporated an emotional design technique while still applying techniques learned earlier in the semester. First Michelle and I chose our target audience to be college aged girls or guys. We chose an everyday object to incorporate into our poster that we would ourselves manipulate in order to apply an emotional appeal. The object we chose was a key. We also decided a slogan would be best in order to properly convey the message that we intended.

The first picture below shows the image we received inspiration from.

We decided to make our poster unique by creating our own object. I went into powerpoint and made a key by using 3 heart shapes and lines.

We decided to apply the emotional technique of LOVE. We thought in order to portray love to an audience there must be two figures that are somehow in contact with one another. We decided to duplicate our key and color one blue and one pink in order to reach our male/female audience. We used the erase tool in order to make the hearts hollow. We added an outer glow as well as added the texture mosaic tiles to make the keys look more like metal. We applied a feature called twirl to both of our images through photoshop and then also used a puppet warp tool in order to freely pull any section of the keys where we wanted them to bend. This enabled us to create the feeling of love by showing how the two images needed to be close in contact with each other. It looks as if though the blue key is holding the pink key and we did this by using the marque tool to delete a section of the pink key so it looked like it was between the blue keys touch.

Our final poster is the image above. I think that the keys demonstrate the emotion of love very well by being wrapped around each other as well as glowing. I decided to look back to past chapters in order to utilize grouping, alignment, color, and golden section to the best of my ability. I thought the colors are a great contrast because the blue and pink stand out against the black section. I also like the blur around the black section because without it, it appeared too sharp. The size of the black section utilizes the golden section because it is not half way down the entire poster. I think the composition looks great because the sideways logo provides a clear horizontal and vertical alignment. I made sure the text at the bottom began right where the logo began so that there was a straight vertical line.